What is SEO?

If you ask 100 different people, you will get 100 different answers to this question. This is because SEO is not just one concept; it has many parts to it. However, it’s not as complicated as most people make it out to be.

SEO, or search engine optimization, is a process to help a website, by using relevant keywords or phrases found in search engines. The better the keywords and phrases, the better the ranking. To simplify this even further, we can look at it this way: Optimization means to ‘get the best possible’ or ‘most advantageous’. Therefore, SEO is the process of getting your site noticed by search engines so that you get the best possible rankings on search engine results pages, which is also known as SERPS.

SEO is also a strategy used by companies, small business owners, and blog writers to get their websites on the first pages of search engines results. With better ranking on SERPS, this means more traffic, more visitors, and, if products are available, more sales.

Most Important SEO Components

1. Keywords

These are basically words or phrases that are commonly searched for by online users. For example, if you write a blog about animals, you can use keywords, such as dog training and exotic birds in South America, in your blog titles and tags to help people find your blog. However, keywords need to be used in moderation, as it's not ethical to search engines to stuff your keywords into your site.

2. Backlinks

Backlinks are created when other sites link back to your site. The more links you have from high-authority sites, the better for your website's online presence. It gives the impression that your page is relevant and, therefore, will improve your rank in SERPS. You can also do backlinks yourself by linking to other parts of your site in product descriptions, about pages, and more.

When dealing with SEO, search engines only accept white hat methods, which are legal and accepted techniques. Be sure to keep your SEO within white hat range as to not be penalized by search engines, which can make it harder for you to rank in the first few pages.